Wetzel’s Pretzels

Food

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About Wetzel’s Pretzels

WHY INVEST IN WETZEL’S PRETZELS?

HINT: IT’S MORE THAN JUST PRETZELS

From Pizza Bitz to lemonade, everything we make is made with only the freshest ingredients. Wetzel’s Pretzels are seen on TV and in the hands of celebrities. We’re ideal for investors looking for a simple business that is easy to start, easy to run, easy to scale and proven profitable.

BIG BRAND STRENGTH, WITH A SMALL COMPANY FEEL.

With 25+ years of franchise success and more than 390 locations, we have the support systems to help you succeed.

  • Our leadership takes pride in the personal connections we make with our franchisees by combining our experience working with companies like General Mills, McDonald’s, IHOP and Papa Murphy’s with a personal touch. You can easily reach our Senior Leadership at any time.
  • Field Business Managers are our “boots on the ground” and provide personalized support to help you perfect your product, your operation, and your business.
  • Receive LEAD award-winning training virtually or at our corporate headquarters. Ongoing annual training & support for operations, customer service, sales & marketing, and P&L management.

A SIMPLE MODEL MAKES YOU SIMPLY SUCCESSFUL.

We believe serving up a tasty snack to an eager consumer shouldn’t be complicated. To that end, our business model is straightforward and uncomplicated.

  • A basic menu and food preparation results in an easy operation. Your focus can be on growing your business, like the nearly 2/3rds of our owners who own more than 1 unit.
  • We frequently exceed industry averages on profit margins and return on investment using strong unit economics.

Overview

Industry
Food
Units
400
Founded
1994

Financial

Initial Franchise Fee
$45,000
Investment Level
$300,000 - $400,000
Royalty Fee
7%
Ad Fee
1%

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