While summer may be fading into memory, there’s no time to slow down as winter approaches, bringing with them a flurry of holidays like Christmas, and New Year’s.
For many service and product-based franchises, these upcoming holidays are prime opportunities for sales and engagement. As a franchisee, now is the time to start planning your campaigns and strategies to make the most of this festive season.
Plan Your Holiday Campaigns and Strategies Early
Start by considering your availability and reaching out to your franchisor for guidance on any upcoming changes to menus or product offerings. Ensure your marketing strategies align with these changes and promote the right products or services to your target audience through social media and other channels.
Assess Your Workforce Needs
With the summer season winding down, you may need to fill vacancies left by temporary staff returning to school or other obligations. Consider upskilling existing staff to take on new responsibilities or adjusting schedules to maintain continuity in service delivery.
Evaluate your current workforce’s capabilities and address any gaps promptly. If necessary, hire temporary staff or adjust your own availability to accommodate staffing shortages as you head into the busy holiday season.
Plan for Staff Time Off
As you assess your staffing needs, take into account any time off requests from your employees. Consider religious or cultural holidays, scheduled vacations, or events like school concerts that may require staff to be absent.
By communicating with your workforce early and understanding their availability, you can proactively plan for adequate coverage or adjust your operations to accommodate any staffing gaps.
In conclusion, September is the time to prepare for the upcoming holiday season. Align your plans with those of your franchisor, communicate effectively with your team, and ensure everyone is prepared to deliver exceptional service during this busy time of year.